B2B2C is a modern hybrid of the traditional B2B and B2C business models. With B2B2C, one business (let’s say a manufacturer) sells its products through (rather than “to”) an intermediary (let’s say a retailer), interacting directly with end-customers under its own brand. Unlike a channel partnership, the manufacturer gets to keep and The B2B buying process refers to the 5 essential stages that B2B buyers and buying groups go through to purchase from a supplier. Similar item to consider. BRAPILOT Meat Thermometer Instant Read Backlight - Digital Food Thermometer for Kitchen Outdoor Cooking BBQ and Grill.